Google to focus on ID now?

Eric Norlin predicts that they will:

10. Google gets into the Identity business. While Google won't 'become an identity company,' they will get into the business of identity. Talk has been swirling in the weblog world for quite some time about RSS feeds, blogs, self-asserted identities and the like, and in 2004 Google will become one of the first companies to capitalise on this sector with an identity focus.

From Digital Identity World's Predictions for Digital Identity in 2004

See also: My earlier posts, Google by ID and Google and the nature of things

Update: Or maybe those waiting for a big play in the ID space should be watching Amazon instead, as it is increasingly comfortable with the idea of 'Amazon as platform'